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Article
#26, published by
Alexandra on December 24th, 2006 in
ENTERTAINMENT.
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The e-agerly awaited 2007 edition of the Pirelli Calendar has been presented to the press, guests, and collectors
from around the world at Battersea Evolution Park in London.
The stars of this edition are five of Hollywood ’s most acclaimed and beloved actresses: Sophia Loren, Penelope Cruz,
Hilary Swank, Naomi Watts and daring newcomer Lou Doillon, photographed by the Dutch duo Inez Van Lamsweerde and
Vinoodh Matadin in California.
A bed and five stories:
The unique 2007 calendar marks a turning point: the glamour that characterized past editions is absent.
There has been a return to the simplicity of the film sets, stories and photography of the
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early sixties (reminiscent of the films of Pier Paolo Pasolini and Michelangelo Antonioni): the personality of the person
prevails over the environment in a plain, unadorned setting.
Simple, spontaneous images portray five women. These profound, secret stories reveal the most private and hidden soul of the protagonists. The resolute and proud personalities of the actresses overwhelmingly emerge in the bareness of the environment. One bed, five protagonists, and five stories appear in a calendar that challenges fads, breaks with convention, and delves into the psyches of the women. Intellectual, psychological, and artistic are the adjectives that best describe this edition.
“We are in a room with just a bed and sheet. We wanted to make it as personal and intimate as possible, as if we were shooting pictures with friends,” said Inez. This completely new way of portraying the actresses sharply contrasts with the usual images of the five superstars appearing in the media - from the red carpet of film premieres to glossy glamour magazine photos and snapshots taken by the paparazzi.
Legend:
The Calendar is a communication symbol for Pirelli.
It was the 1964 edition that introduced the Pirelli calendar to international stardom. The pictures, by the Beatles photographer Robert Freeman, were sexy and, at the same time, warm and friendly.
The models, framed on and off the beaches of the south of France, still shocked a gently swinging Britain as it emerged from the austere Fifties.
By 1974, The Cal had become a status symbol. So, it came as a big surprise when Pirelli decided to stop publishing its calendar because of two oil crisis.
Then, silence. “Oh no!” wailed The Sun , “They’ve fired all the pin-ups!”
Finally in 1984, the oil crises were only a memory and the calendar came back with Uwe Ommer. In 1994, the calendar had become part of the international Pirelli Group’s communications portfolio: Herb Ritt (1994) and Richard Avedon (1995) portrayed supertopmodels like Cindy Crawford, Kate Moss, Helena Christensen and Naomi Campbell.
During the first forty three years of its publication, the Pirelli calendar has provided an extraordinary array of imagery.
The now 34 editions of the Pirelli Calendar provide an enduring suggestion to the metamorphosis of our society.
Go for the Calendar
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2 Responses to “The Pirelli Calendar 2007”
1. Joe Jan 12th, 2007 at 8:27 pm
Nice, nice.
2. Alexandra Jan 12th, 2007 at 11:21 pm
Just right for guys! :)
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